Business Bytes

Accolade for Wirtgen Group

The German Brand Institute in Berlin decorated the Wirtgen Group with the German Brand Award 2017 for its Corporate Design. The Award, initiated by the German design authority, is awarded by a high-profile expert panel consisting of experts in brand economy and brand science. It is the decoration for successful brand management in Germany. Only companies nominated by the German Brand institute, its brand scouts and expert panels are allowed to participate in the competition.
The Wirtgen Group award in the categories “Brand Strategy” and “Brand Design” represents the appraisal of an extensive process lasting three years and placing the complete Wirtgen Group brand architecture on a new, uniform and sustainable foundation.

“I’m receiving the award as the representative of the Wirtgen Group product brands’ marketing departments. The award is mainly the result of a top team achievement,” says Martin Heitz, Head of Marketing Wirtgen and responsible for the CI Relaunch project.

In order to underscore the synergies and team spirit of the individual brands as well as the group, the Wirtgen Group revised its complete Corporate Identity and implemented it in all five German brand headquarters, 55 sales and service subsidiaries and more than 150 dealers worldwide up to the smallest detail.